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Value Based Presentation™ (VBP)

Convincing presentations, proposals and offers to raise the probability of winning in important sales projects.


  • Better use of resources – through systematic preparation of presentations
  • Better creation of interest – through individual focus on the target persons
  • Higher effectivity of presentations – through tactically optimised agenda
  • Higher acceptance of offers – on management level through focussed wrap up’s


VBP is a modular designed workshop for beginners as well as more experienced sales people. The program can be individually taylored and focussed to the specific needs of the individual group.

In small groups the participants apply the easy to use methodologies on examples from their real life. The corresponding tools make sure that the participants can apply immediatly what they have learned in their daily business.

Who should attend?

Value Based Presentation™ is targeted to sales people, account managers, KAM, customer team leaders and all other functions involved in a complex sales situation.


  • Different kinds of presentations
  • Structure
  • Correct preparation
  • Principles of execution of presentations
  • Seven slide-sins
  • Seven presentator-sins
  • Compass for the question-session
  • Structure and design of offers
  • Structure of a management summary
  • Feedback-Analysis by video enforces impact and sustainability of the training modules


The 2 - day workshops start at 9 a.m. on the first day and end at 5 p.m. on the last day.

Preparation of the participants

To maximise the benefit of this workshop the participants complete a short preparation work prior to the workshop. They criticly analyse present practices and define expectations, requirements and areas for improvement.


ITC’s trainers all have a successful selling background and several years of experience in using our methodologies. All information exchanged in the workshop is held in strict confidence.

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Who has been trained in our concepts?

An extract of the companies for which we were already operating successfully. Show all clients.
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How customers speak about us

The best reference for the success of our training methods are our satisfied customers:

“The best sales training I ever attended, including various trainings during my years in the US. He is a real expert. I would like to take more courses from him.”

Sales Engineer, IT Company

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